at a glance
NOMINT and Tony Zagoraios (YETI PICTURES) in collaboration with Till noon, were assigned to redesign the brand identity and the new season’s graphic package of the Greek TV channel SKAI. The real challenge was to come up with a creative way to express the channel’s new character that combines both news & entertainment. In order to achieve that, our team decided to give a more fresh and minimalistic look to the channel’s logo and created a versatile object (“the cube”) that reflects the multiple sides of the channel’s character. Through a smooth color palette and a very sharp motion design this versatile object unfolds itself and reveals a brand new world to the audience.